Podcasting How To - Audio Marketing at Its Best

So, you are thinking about making a podcast? Host your own online radio show?

Well there is a slight difference between the two of course, and I will outline the two below, and give you some tips on podcasting.

They are both great forms of audio marketing.

First- radio online.

Well, if you go to Blog Talk Radio, you can host your own online radio show in an hour from now, seriously. All the structure is in place there for you, just press a few buttons and off you go! You are live to the world within an hour- and start to get your message out there well and truly. All you need is a computer and an internet connection, and a cheap headset- and you are good to go.

There are even live chat rooms so you can see what people are saying about your performance- or better stated, get feedback- good market research- and instant too! No waiting months for research results!

There is also the facility for people ro ring in and talk to you as well, on an American number. There are premium account options available as well.

Do you want to make your own podcast? Let's be clear on what a podcast is first- it is a small, normally 20 minute long radio show, downloadable, (or time shifted as they say in the trade, because they do like their nice technical words!!) What it means is that people can listen to it any time they want, (or watch it- podcasts can be visual as well!- they are called Vodcasts- another technical term!)

So you would find out what the punters wanted, and create content all about it, which would set you up as an authority in your niche, remember people buy from people they know, like and trust, and podcasting can, and does do that really well.

Why?

Well, in a survey done recently, it was found that 37% of communication was not in the words that we use, but Voice Tone- 37 %- that's huge- only 5% was words, the rest was body language.

The right tone of voice can make or break an interaction- as I am sure you have had experience of in the past.

Voices are trainable as well, if you do not like the sound of your own voice, that is trainable more easily than you think.

Podcasting- an all in one good solution to marketing your wares.